Or am I wrong? Hat’s off to those who can make blogging or instagram into a full time job. For me, it’s a bit of fun (plus some much needed regular writing practise). Fashion blogging is a hard nut to crack but my impression is that there are many more lucrative opportunities there. ‘Lifestyle’ blogging has less traction, however, this does not necessarily mean it’s not worth doing.
I’ve been blogging since 2006 (OMG – what!?) and this website has morphed from a very personal stream-of-consciousness about living in Kenya, a dabble in the world of fraught local politics (again… what?!), to an advice column for expats moving here (read with interest by quite a few Kenyans apparently) to whatever it is today – a bit of fun?
Doors that blogging has opened for me include writing for local PR agencies, writing articles for local publications, finding the confidence to write my own book manuscripts (unpublished, duh), a couple of major writing consultation gigs for a global organisation, an interview on on the BBC news TV (embarrassing), a feature in The Times (more embarrassing), a regular slot on the UK Telegraph Expat Life page (kind of proud of that one), a couple of fun travel assignments in Kenya, a 3 year long role as magazine editor, a small contribution to the new Airbnb Trips app and now… a freelance social media strategist and content provider (how did that happen?!).
If you are thinking of starting a blog then my advice would be do it! There are tons of rewards that are just not that obvious (disclaimer: for not very business minded people like me who are not good at promoting their brand). I have partnered with a couple of advertisers in the past (can count them on one hand!) but, for me, it’s not a business. The blog/website is more of a shop window. A place where people can find you if they want, see what you are all about and hopefully it’s a safe space where you can keep a few entertained while you try to figure out what you could feasibly be a success at.